LOLA × All Things Go
Turning Halftime Into a Social Surge
objective
LOLA wanted to connect with women through an activation that felt intentional, empowering, and culturally relevant. With All Things Go - a festival where 79% of attendees are women - the brand saw an opportunity to show up authentically in a space where their audience already felt at home. The goals were simple but ambitious: drive sampling, awareness, and perception by meeting women where they actually are.
CAMPAIGN
With just a few weeks to plan, LOLA used Anvara to quickly secure and execute a large-scale activation at All Things Go at Forest Hills Stadium, New York City - attended by over 30,000 people.
The brand fully took over every bathroom, VIP area, and artist space, weaving thoughtful brand touchpoints throughout the experience. Each detail - from mirror decals with empowering messages to product placement in artist lounges — reinforced LOLA’s mission to make women feel cared for and seen.
On-site brand ambassadors distributed product samples throughout the festival, ensuring attendees left with both a tangible reminder and a lasting impression of LOLA’s presence.
RESULTS
In a matter of weeks, LOLA transformed a late-stage opportunity into a high-impact cultural moment:
10,000 sampling volume distributed on-site
30,000+ attendees reached across two festival days
Seamless integration into VIP and artist spaces, amplifying brand perception among cultural tastemakers
Extended visibility across social as festival-goers shared mirror messages and product experiences organically
Key fact
LOLA used Anvara to identify, secure, and execute a festival partnership in under three weeks - turning a fast-moving idea into an activation that perfectly matched the brand’s audience and ethos.
